Why would you?
Venues & Destinations: Why use these powerful tools to win and retain MICE business?
VENUES: If you're a DOSM, DOS, Area, Cluster, Regional, VP, Director of Group Sales or Commercial Director, this is for you.
DESTINATIONS: Yes, also CVBs, DMOs, TOURISM BOARDS & DMCs.
Impact:
Responsible Event Reviews
Impact: Responsible Event Reviews, the definitive source of data for benchmarking, market analytics and performance insights for responsible and sustainable MICE business.
How you benefit...
- Understand your M&E performance
- Meet & exceed client demand for sustainable & responsible events
- Differentiate yourself in a crowded market, with actual data
- Win more bids & increased repeat business
- Support account-based sales & enterprise partnerships
- Provide clients a review of their event with your own accreditations pre-completed.
"At last, a tool that actually helps event planners" Head of CVB
“Procurement teams are no longer just looking at price, space & conditions. They’re asking: How does this hotel support our sustainability goals?”
"Our company policy is being driven by customers and stakeholders [who] want a sustainable product” Executive VP and Global Chief Development Officer, International Group
How your M&E clients benefit:
- A full checklist of possible actions across E, S & G for events, demonstrating you're doing as much as you can to support M&E clients.
- Provide clients with real-time peer insights, to see what their & your peers are doing & perform better.
- Embed your own sustainable suppliers, driving business into your preferred partners.
- Benchmark your M&E proposition, based on real event performance.
- Benchmark your property / group M&E performance, alongside that of your peers.
"A revolutionary M&E responsibility assessment tool" Head of Marketing Insights, Destination
“Through eventdecision ®, we provide organisers with formalised processes to plan, deliver, and track their event impacts." Managing Director, Venues Collection
“As a repeat booker, I want to see progress. With Impact Reviews, I can see how our event improves over time— not just promises from our supply chain" Corporate Event Team Booker
Want to provide more help? Opt for Impact+ for a custom action plan and locally sourced solutions for your specific event& property. Ask the event:decision team.
The bottom line in Responsible M&E for sales leaders
Impact Reviews help hospitality sales leaders:
- Respond to bids with real evidence of a responsible & sustainable offer
- Build strategic trust with high-value accounts
- Win more RFPs
- Retain clients with measured progress and transparency
- Empower your sales teams to speak credibly about sustainable and responsible M&E delivery
"At last, a tool that actually helps event planners" Head of Convention Bureau Services
“Our team was testing out the tool today - they loved it and found it really valuable!" DOSM, Venue
Need more help? Opt for Impact+ for a custom action plan and locally sourced solutions for any event, from the event:decision team.
If you want to improve your chances of winning that RFP, of retaining that client and of delivering a more responsible service, Impact Reviews represent one of the few ways to demonstrate your superior product.
If you're already delivering great events, here's your opportunity to quantify and evidence this to your clients and your audience.
Build up a real and live view of your ability to deliver sustainable and responsible events.
Use Impact to demonstrate your skills, win RFPs and build your sustainable M&E portfolio.
Track
Reporting
Track is the leading global tool for measuring the carbon footprint of any event—virtual, hybrid, or in-person, at any scale.
Why should you be interested?
1. Compliance and Reporting
Brands and corporates are often subject to more stringent carbon emissions reporting than many M&E venues on an event-by-event basis. If you demonstrate your ability to report on carbon associated their event, you'll have a competitive advantage.
"4 in 5 companies are launching low-carbon products and services, as it is recognised that these perform 5%-25% better in the market."
PWC State of Decarbonization, May-25
"A pre-event Track Report had a big impact in us winning the pitch." Agency Head of Operations.
2. Data-driven decision-making and optimisation
A Track Report provides M&E clients with measurable and actionable insights into which elements of any event contribute most to the carbon footprint. This allows venues, agencies and M&E clients to:
- Benchmark the event against past or future events.
- Identify high-impact areas for carbon reduction.
- Plan more efficient, lower-emission events in the future.
- Event reports should include within scope ALL activities associated with an event. Power, water and F&B consumption is not enough.
"10/10, it takes a matter of minutes to get it all done" Agency Project Director
"Quiet momentum is turning climate commitments into competitive advantage" PWC State of Decarbonization, May-25
3. Win & retain clients: brand value and reputation
Demonstrating a commitment to efficiency & sustainability via carbon reporting enhances your M&E brand and alignment with your own sustainability policy by:
- More attractive commercially to environmentally conscious audiences and stakeholders.
- Differentiating from competitors who aren’t offering transparent sustainability services.
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