Why would you?
Agency: Why use these powerful tools to win and retain event business?
If you're a New Business professional, Commercial Lead, Client Services or Account Director, this is for you.
A better event business delivers a better product. So here's how to tell how good your product actually is...
Impact: Responsible Event Reviews: The definitive source of data for benchmarking, market analytics and performance insights for responsible and sustainable events.
What you get
A ‘barometer’ of your event’s sustainability & responsibility performance.
With clear scoring, client collaboration and seamless tech, you can demonstrate your achievements at each of:
Organisational level: benchmark your organisation’s achievements alongside industry performance.
Project level: benchmark your project or supply deliverables alongside industry performance.
Granular level: see how you compare with your peers in up to 30 individual factors across ESG.
Collaborate with your clients by sharing & completing Reviews together
Share Review: use your Impact Review to engage at bid / RFP, planning or post-event.
Improve: project-by-project. View and connect with 30+ partners who can support you in sustainable and responsible event delivery.
"At last, a tool that actually helps event planners" Head of CVB
“Genuinely thought-provoking questions, we’ve made changes to our event on the back of them, thank you“ Head of Events, European Professional Association
Need more help? Opt for Impact+ for a custom action plan and locally sourced solutions for your specific event from the event:decision team.
Track Reporting
globally, the #1 event carbon footprint service
Track is the leading global tool for measuring the carbon footprint of any event, in any place, at any scale.
Why should you be interested?
1. Compliance and Reporting
Brands and corporates are often subject to more stringent carbon emissions reporting than you. If you demonstrate your ability to report on carbon associated their event, you'll have a competitive advantage.
"4 in 5 companies are launching low-carbon products and services, as it is recognised that these perform 5%-25% better in the market."
PWC State of Decarbonization, May-25
"Using a pre-event Report made a big impact in us winning the pitch." Agency Head of Operations.
2. Data-driven decision-making and optimisation
A carbon report provides insights into which aspects of the event (travel, catering, materials, energy, etc.) contributed most to the carbon footprint. This allows you & your clients to:
"10/10, it takes a matter of minutes to get it all done" Agency Project Director
"Quiet momentum is turning climate commitments into competitive advantage" PWC State of Decarbonization, May-25
3. Win & retain clients: brand value and reputation
Demonstrating a commitment to efficiency & sustainability via carbon reporting enhances your agency’s brand and alignment with your own sustainability policy by:
- More attractive commercially to environmentally conscious audiences and stakeholders.
- Differentiating from competitors who aren’t offering transparent sustainability services.
You can say whatever you like in your response to an RFP. If we win, should we work together, we could...
Now's your chance to be authentic, transparent, candid and accountable.
Improve your chances of winning & retaining business and delivering a better product
If you're already delivering great events, here's your opportunity to quantify and evidence this.
Measure & benchmark your response.
Use Track and Impact to demonstrate & improve, win RFPs and retain your logos.
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